Director of Lifecycle & CRM (Growth Marketing)
GetYourGuide
Standort: Berlin, Germany
**Director of Lifecycle & CRM Marketing at GetYourGuide in Berlin, Germany** **What you'll do** - Set the lifecycle strategy and own key lifecycle definitions - Define customer segmentation, journey stages, and messaging framework - Build platforms and operating systems that power Lifecycle success - Lead experimentation-driven operations with high statistical standards **What they're looking for** - Experience setting lifecycle strategies and managing customer journeys - Strong leadership skills across Creative, Data, Marketing, Product and UX - Ability to build scalable content systems and customer platforms - Expertise in personalization and data-driven decision making **Details** - Location: Berlin, Germany - Type: Not specified - Salary: Not specified
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