Director of Sales

Amenitiz

Standort: Barcelona, Spain (Remote)

About the Role As Director of Sales, you will be responsible for the commercial performance of Amenitiz across France, Spain, Italy, and Portugal - and the new markets that fall within EMEA as we continue to expand. Reporting directly to the CRO, you will lead a multi-layered sales organisation: Sales Managers and Team Leads, who in turn manage BDRs, SDRs, and Account Executives. This is a senior leadership role with direct impact on revenue, organisational design, and go-to-market execution across our core European markets. Your Missions Lead the Sales Strategy - Define and execute the sales strategy across our core European markets in line with company growth objectives. - Own revenue forecasting and target-setting - monthly, quarterly, and annually - with full accountability for MRR performance across the region. - Develop scalable processes and playbooks that drive consistency and performance across markets. - Partner closely with RevOps, Marketing, and Customer Success, bringing market feedback and pipeline insight into shared GTM priorities. Lead the Organisation - Build and develop a multi-layered sales organisation, from Sales Managers and Team Leads through to BDRs, SDRs, and Account Executives. - Drive hiring, structuring, and development of the commercial leadership layer. - Build a high-performance culture grounded in accountability, ownership, and continuous improvement. - Serve as the key link between frontline teams and the CRO, translating strategy into execution. Own the Commercial Model - Own the commercial engine: allocate budget across markets, channels, and headcount for maximum return, and bring proactive investment cases backed by unit economics. - Design team structures, headcount plans, and ramp timelines that maximise return on every euro invested. - Drive the revenue outlook for the region: own the assumptions on ASP, channel mix, win rate and pipeline conversion, then lead the initiatives that close any gap to plan. RevOps own the model build. - Track and report on key revenue metrics - new MRR, ASP, win rate, pipeline coverage, conversion rates, and rep productivity - to drive decision-making across the organisation. About You - 6-7+ years in senior sales leadership within a high-growth SaaS or B2B environment, including experience building and scaling a sales organisation - Experience managing multi-layered sales teams - leading through Sales Managers and Team Leads, not just individual contributors. - Strong track record in high-volume SMB sales, with experience selling to a similar ICP (independent businesses, hospitality, travel tech, or comparable). - Comfortable operating within revenue models - you understand unit economics, forecasting, and what it takes to consistently hit recurring revenue targets. - Multi-market experience and the ability to lead distributed teams across different cultures and geographies. - Fluent in English and at least one of our core market languages - French, Spanish, Italian, or Portuguese. - Proficient with HubSpot or similar CRM. - Highly analytical, structured, and execution-focused, with strong communication skills at all levels of the organisation Our offer - Competitive salary with performance-based incentives - Stock options with a progressive vesting schedule - Comprehensive health insurance - Flexible benefits - save on meals, childcare, transportation, and training with our tailored remuneration options - Any book, purchased for you, plus access to a shared team library - An international team of 35+ nationalities based in one of Europe's leading tech hubs #LI-TI1

Director of Sales

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