Head of Marketing (m/f/d)

limehome

Standort: München, Germany

Let’s shoot for the stars: Limehome delivers stays guests love. Your mission: turn that love into loyalty, and make returning guests our strongest growth engine. How you’ll be hosting with heart: Make Limehome memorable: Turn a great, comfortable stay into a reason for guests to choose us again the next time they travel. Own and further develop our retention and repeat-guest strategy, using customer insight, segmentation, CRM, messaging, incentives and experimentation to understand what really brings guests back, and turn those insights into growth. Set the marketing direction for Limehome and translate company strategy and targets into a clear, focused roadmap for the team, with existing customers at its core. Decide where we invest time, budget and energy, and resolve competing priorities so the team works on what moves the needle. Lead, develop and empower the Marketing team, giving specialists clear goals, ownership and the support they need to succeed. Shape both our digital and physical product together with Product, Operations and Tech, so that every touchpoint, from booking to check-out, gives guests a reason to stay with us again. Oversee and continuously improve our marketing tech stack across CRM, automation, personalization, data and measurement to power a seamless, personalized guest journey.

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