Director of Lifecycle & CRM (Growth Marketing)
GetYourGuide
Location: Berlin, Germany
**Director of Lifecycle & CRM Marketing at GetYourGuide in Berlin, Germany** **What you'll do** - Set the lifecycle strategy and own key lifecycle definitions - Define customer segmentation, journey stages, and messaging framework - Build platforms and operating systems that power Lifecycle success - Lead experimentation-driven operations with high statistical standards **What they're looking for** - Experience setting lifecycle strategies and managing customer journeys - Strong leadership skills across Creative, Data, Marketing, Product and UX - Ability to build scalable content systems and customer platforms - Expertise in personalization and data-driven decision making **Details** - Location: Berlin, Germany - Type: Not specified - Salary: Not specified
Similar jobs in Berlin
- Senior Analyst, FP&A — GetYourGuide, Berlin — GetYourGuide (Berlin, Germany)
- Partner Engagement Specialist at GetYourGuide — Berlin, DE — GetYourGuide (Berlin, Germany)
- Techniker m/w/d - Accor Berlin — Accor (Berlin, Germany)
- Serviceassistent Accor — Berlin, Germany — Accor (Berlin, Germany)
- Servicemitarbeiter at Mercure Berlin City — Accor (Berlin, Germany)
- Senior Software Engineer at GetYourGuide — Berlin — GetYourGuide (Berlin, Germany)
- Senior Decision Scientist Jobs at GetYourGuide — Berlin — GetYourGuide (Berlin, Germany)
- Security GRC Manager Jobs at GetYourGuide — Berlin — GetYourGuide (Berlin, Germany)